Early versions of customer relationship management were just not ready for retail prime time, but the same can no longer be said today. With consumer demand rocked by the triple-whammy of high unemployment, low housing prices, and crushed financial markets, customer programs and CRM-related initiatives have become top priorities for retailers looking to maintain relationships with their existing customers during a time when new customers are scarce and trading down is rampant.
Download your complimentary of this report, which examines the business challenges and opportunities of today’s customer programs, as well as the buying intentions of retailers in these tough economic times. Our findings may surprise you.
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