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Managing Expectations: Lessons Learned from Promotion Optimization
Given the unique challenges facing promotion optimization, along with the extremely high interest from retailers for these solutions, RSR took a look at the results of its recent benchmark report, “The...
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Loyalty and Personalization: The Next Generation of Retail CRM
Last year, RSR found loyalty programs at a crossroads. Many retailers were not getting value out of their programs, and had locked themselves into a “pay to play” catch-22, where they were essentially...
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CRM and Loyalty 2009: Increasing Relevance to Drive Customer Demand
Early versions of customer relationship management were just not ready for retail prime time, but the same can no longer be said today. With consumer demand rocked by the triple-whammy of high...
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The Promotion Trap: Why Promotions Are Now a Critical Cross-Organizational Issue
Promotions have undergone a strategic shift in the last two years, created by the combined forces of economic pressures; a re-learning of the importance of promotions as a traffic driver as retailers...
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The State of Personalization in Retail: Benchmark 2010
‘Personalization’ is rapidly becoming the defining experience on the web, setting customer expectations for the relevancy of their interactions with retailers and brands across all channels. But how...
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Social Media’s Impact on Customer Engagement
Social media channels offer forward-thinking retailers a true chance to engage with customers the way they live, and in return, the way they shop. Properly executed, social media offers the opportunity...
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Customer Centricity 2.0: The Rise of the Chief Marketing Officer
Retailers are currently struggling with something beyond a proliferation of channels – it’s more like an explosion – both for selling to and communicating with consumers. This disruption is hitting the...
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Omni-Channel 2012: Cross-Channel Comes of Age
Download Report When RSR first started conducting cross-channel benchmarks, our going-in thesis involved testing whether retailers thought multi-channel retailing was an important priority. At the...
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Marketing in Retail: Making the Case for the CMO
Download Report The retail marketing leader currently seems halfway through a transition — reporting in the right place, but without the span of control or influence that will help that leader succeed...
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Retail Business Intelligence: A Work in Progress
Download Report The rapid shifts in consumer behavior and the proliferation of new channels that are forcing retailers to cope with new data sources, new ways of looking at analytics and new analytics...
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Retail Analytics Moves To The Frontline: Benchmark 2014
Download Report RSR’s latest study on BI & Analytics in Retail shows those retailers that understand the strategic importance of new data about the customer experience are already becoming the next...
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Retail Marketing 2014: On the Digital Road
Download Report In the brave new world of omni-channel retail, marketing has quickly become the most obvious way to see whether a retailer is able to present one brand face to the customer or not. In...
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